Page 13 - Reside Magazine Lusk Associates

Aviteur Tote bag in
natural canvas and
elephant gray leather
Far left: Aviteur founder
Patricia Gucci with
the brand’s signature
Carry-on in black
calfskin leather

engineered with a sound-absorbing air and a garment bag round out what Patricia Operandi and Net-A-Porter became
chamber, while the handle, carved out of calls “an entire set for the jet.” customers overnight.” But does Patricia
a solid block of Lucite, has a design patent. Across all designs of the Milan-based ever get tired of answering questions about
She has since added some 100 products brand, craftsmanship is key. “Aviteur is 100% her surname? “People can’t seem to get
to the Aviteur range. There are passport made in Italy, right down to the zips,” she enough of Gucci, and I understand—it’s
wallets, luggage tags, phone cases and explains. “We work with many suppliers who an iconic brand,” she says. Ultimately, she
petite handbags, all featuring the same built their businesses around Gucci in the adds: “It was the wisdom imparted by my
intreccio leather. The signature woven 1980s. I feel like I’m in good hands, like I’m father that shaped what I’m doing today
pattern reappears as a detail on other pieces, keeping it in the family.” with my own brand. My sense of style and
too: on the straps of the boxy canvas and The Gucci name has, of course, brought obsessive perfection in everything I do all
leather Cristallo backpack and edging other advantages. “It was helpful in moving come from my time working at his side.”
the curvy cross-body Gigi Bag. Classic the needle for brand awareness,” she recalls. Victoria Woodcock is a writer covering
“Weekender” bags, various-sized pouches “Marketplace platforms such as Moda design, craft and art